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Paradise Valley Community College
"Paradise Valley Community College
was not sure what set them apart
from the other nine sister community
colleges within the Maricopa County
district. With the same tuition
structure, general curriculum and
program offering and within 20 minutes
of three other campuses, the normal
default messaging of cost, choice and
convenience weren’t enough to create
a distinct image in the marketplace.
Propeller Communications was
contracted to conduct its one-day
brand positioning workshop for
PVCC’s internal and external
stakeholders. The workshop revealed
many unique attributes that PVCC
could leverage. In addition, the team
exercises helped to visually define those
key message points in the areas of
appropriate color palette, typography,
photographic style, layout composition
and graphic elements. These visual
directions have helped PVCC’s internal
creative staff to communicate a
differentiating brand promise
they can deliver on within their
crowded service area."
—JULIA L. DEVOUS, PH.D
Director, Office of Institutional Advancement
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Arizona Western College
Central Arizona College
Virgina G. Piper Center for Creative Writing
Bucks County Community College
Mesa Community College
Eastern Wyoming College
Wenatchee Valley Community College
Community College of Denver
Phoenix Christian School
Phoenix College
St. Charles Community College
Paradise Valley Community College
Additional Corporate Case Studies
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