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Power Your Institution with a Brand Positioning Workshop
Solidify your marketing communications approach by unifying
your institution's brand with this valuable, cost-effective workshop.
Invite multiple stakeholders to participate
Generate institution-wide support for your core marketing efforts
Control the process with help from our moderators
Complete the entire workshop in just 6-8 hours
Your key internal staff members and community stake holders
participate in special team building exercises that bring to light all
of your brands strengths and weaknesses. Then, we'll show you how
to solidify your strongest elements into a single, solid brand identity
that will resonate with your institution, community and students.
Low cost, high return investment
Puts all stakeholder participants on the same page
Immediate results
Assists your agency of record and/or in-house creative services
Sets solid foundation for logos, collateral, web and advertising
Builds teamwork and support
You control the process
We collectively gain a clear understanding of the true values of
the brand and the development of a preliminary visual translation
of those values begin to crystallize. We also allow every participant
to provide input into the brand and pre-approve visual direction
of future implementation. This eliminates "designer guess work"
and subjectivity from subsequent implementation projects, thereby
saving time and money.
Custom branding workshops are based on size from 12 to 30 participants.
Verbal and Visual Brand Positioning Workshop
In order to develop a concise set of perceptions that accurately
reflect the true values of an institution, the workshop is conducted
with a variety of key brand stakeholders (students, alumni, faculty
& staff, and community partners). This team-building workshop
includes interactive verbal and visual exercises that identify the
many key attributes associated with the institution and the
elements that will make up the institution's desired perceptions.
By the end of the workshop, a brand positioning statement and
associated visuals would be developed and approved by all
decision makers. Information gained during this workshop is then
evaluated, and forms the basis of a preliminary visual vocabulary
that will reflect and amplify the desired perceptions when applied
to communications.
Propeller Communications is a nationally recognized strategic
marketing and positioning firm and a member of NCMPR.
We conduct these special workshops for community colleges
and educational institutions all over the country. And the results are always insightful and
often enlightening.
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